According to a Sept. 20 posting on WMPoweruser.com, the HTC Mozart will feature a 3.7-inch WVGA Super LCD display, a 1GHz Qualcomm processor with 8GB storage, an 8-megapixel camera and an LI-PO 1,300-mAh battery. There's a little spy video to go along with that rumor, showing the alleged smartphone in action.
That seems like a sizable camera--it would certainly put the Samsung Galaxy S' 5-megapixel job to shame--and the 1GHz processor is industry-standard. The 8GB of storage appears a little paltry, though, unless it's upgradable. Microsoft has been aggressively pushing third-party developers toward the Windows Phone 7 platform, meaning they envision smartphones loaded with apps; add that to multimedia content such as TV shows and music, and you have devices with some pretty hefty storage requirements.
The rumor mill's current grindings suggest that Microsoft will host an unveiling event for Windows Phone 7 in New York City on Oct. 11, with various manufacturers' devices rolling out on GSM-based carriers in October and November. That means AT&T and/or T-Mobile will likely be the first carriers, while anyone wanting a Windows Phone 7 smartphone that runs on a CDMA network like Verizon's will need to wait until early 2011. WMPoweruser seems to suggest the HTC Mozart will launch sometime in October, and that would certainly make sense; I've also heard that at least one smaller manufacturer is prepping a device for a mid-November rollout.
If that timeframe holds, Microsoft and its partners will likely begin the inevitable promotional push within the next few weeks. Last month, Deutsche Bank analyst Jonathan Goldberg estimated that Redmond's marketing tab for the smartphone platform's initial release would top $400 million.
That sort of cash buys a lot of modern-day Don Drapers, but even the marketing budget equivalent to the GDP of a midsize nation will only go so far if the devices aren't up to consumers' standards. Microsoft needs the first smartphones off the starting block to be bug-free, and appeal not only to consumers looking at a smartphone for the first time, but also Google Android and iPhone users who might be interested in a change.
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