Friday, October 1, 2010

Bing's Weitz Whacks Google Instant

Bing director Stefan Weitz seems to be downplaying the potential impact of Google Instant on his company's search engine. (In case you haven't drifted in Google's direction lately, the page now offers real-time predictive search results; start typing a term, and instant hyperlinks start appearing on the page.)

"The interface itself isn't anything new. There was a site put up last year that does the same thing with Bing APIs," Weitz told USA Today in an interview published Sept. 10. "The magic was they [Google] were able to do it at scale, for all of their searchers. It's an impressive technical accomplishment."

This dovetails neatly with Weitz's earlier comments to eWEEK, in which he detailed Bing's focus on verticals such as commercial-based queries and travel, as opposed to generalized keyword-based search. Newer additions such as an Entertainment tab (centered on music, movies and games) also give Bing more the feel of a Yahoo-like Web portal than a traditional search engine.

"We have a fundamentally different philosophy about how search is evolving," Weitz said to USA Today. "It's not about giving you much more links faster, it really is about getting you the information you need to make a decision faster in the format that makes the most sense."

He added: "There are other methods we've already introduced that can do a better job shrinking that time to get something done. ... When you think about state-of-the-art searching, it should be less about searching and more about finding."

On eWEEK, Don Reisinger suggests that Google Instant could throttle Bing, partially because it speeds up searches and forces Microsoft yet again into a game of catch-up. I don't agree with him about Bing's heightened chances of R.I.P. status, but I do think that Microsoft will find itself prodded by Google's latest tweak to develop some new, interesting features. Hopefully.


Danielle Staub Tenley Molzahn Kiptyn Locke Taylor Lautner Spencer Pratt firefox 4 beta

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